Copywriter Jay Huling Increases ROI and LTV - Copywriting - Jacksonville, FL
Jay's Schedule of Estimated Fees
These fee ranges are guidelines only. All of my new client relationships begin with a time of initial exploration, discussion of strategies, “diagnosis and prescription.” Click the box at the top right corner of this page to submit your request.
Advertisements

Advertorial.....................................................$1,700-$2,400
Billboard or other outdoor advertising...................$850-$1,700
Classified.............................................................$450-$850
Multi-page editorial..........................................$850 per page
Print ad - half to full page.................................$1,700-$2,400
Quarter page and smaller...................................$850-$1,700
Yellow pages or directory display ad.....................$850-$3,500

Broadcast

Video script for web and DVD.....$350-$500 per scripted minute
Radio ad copy.................................................$1,000-$2,000
Short audio script for website..............................$850-$1,700
TV commercial script (30-second).....................$1,700-$3,400
TV commercial script (60-second).....................$2,400-$6,800

Direct Mail

Bookalog......................................................$8,500-$17,000
Booklet..........................................................$2,400-$4,800
Buck slip...........................................................$850-$1,700
Digest............................................................$3,500-$7,000
Direct mail package to generate leads ...............$3,000-$6,000
Direct mail package to generate orders..............$3,500-$7,500
Envelope teaser (3 versions)...............................$800-$1,600
Flyer (one page)................................................$900-$1,800
Lift note.........................................................$1,000-$2,000
Magalog.....................................................$16,750-$35,000
Order form........................................................$850-$1,700
Postcard or self-mailer.....................................$1,000-$2,500
Sales letter (1 to 2 pages)................................$1,800-$3,200

General Print Marketing Communications

4 panel brochure (11x17 folded).......................$1,700-$3,400
Case study.....................................................$1,700-$3,400
Corporate brochure (8.5x11 size pages).............$900 per page
eBooks, manuals, guides, business books...........$900 per page
Flyer (one page)................................................$900-$1,800
Multi-page brochure (8.5x11 size pages)............$900 per page
Sales brochure - slim (8.5x11 folded)................$1,800-$3,200
Sell sheet - one page.........................................$900-$1,800
Sell sheet - two page.......................................$1,800-$3,200
White paper or special report - 10-20 pages.....$9,500-$16,000
White paper or special report - 5-10 pages.........$4,500-$8,500

General Web Marketing Communications

Blog ghostwriting.....................................$550-$900 per post
Email - short.....................................................$800-$1,600
Email - long...................................................$1,600-$3,200
Email newsletter - article (500 - 750 words)..........$850-$1,800
Email newsletter ad (aka "ezine ad")....................$850-$1,600
Executive bios...................................................$900-$1,800
In-depth product/service descriptions......................$800 each
Intro from publisher or editor..............................$900-$1,800
Landing page -- long copy................................$1,800-$3,400
Landing page -- short copy...............................$1,000-$2,500
Microsite........................................................$2,500-$5,000
Search engine ad (e.g. Google Adwords)..........$1,800 for 3 ads
Short promotion included in the newsletter......................$850
Web banner ad.............................................................$850
Website - home page.......................................$1,000-$2,000
Website - additional pages......................................$900 each

Marketing Advice

Copy critique.............................................................$750+
Marketing plan........................................................$5,600+
Projects where a flat fee can't be established.......$250 per hour

Naming
(not including availability checking)

New company name.....$1,600-$3,200 per list of 20 possibilities
New product name.......$1,600-$3,200 per list of 20 possibilities
New tagline or slogan...$1,600-$3,200 per list of 20 possibilities

Point-of-Purchase Materials

Copy for product package...................................$850-$1,700
Displays, posters, and other in-store signage.........$850-$1,700

Presentations

Executive speech (20-30 minutes).....................$2,800-$4,500
PowerPoint presentation (copy only)...................$300 per slide
Webinar - slides only........................................$300 per slide
Slides + script or "speaker notes".....................$2,400-$4,000

Publicity

Article ghostwriting.........................................$1,600-$3,200
Backgrounder (2-4 pages)..................................$800-$3,200
Query letter....................,.................................$850-$1,700
Standard press release (1-2 pages)........................$500-$900
Video news release (1-3 minutes)........................$850-$1,700

Terms
Purchase order or letter of authorization required for all jobs.  
Copywriting fees are payable 50 percent in advance, balance upon delivery.  
Copy critique fees are payable in full, in advance.

All revisions are FREE when assigned within 30 days of receipt of copy.
When You Need Results Right Now
Call Today for Great Copy That Sells Every Time
Toll-FREE:  1-800-603-COPY
Copywriter Jay Huling.  P.O. Box 14171 Jacksonville, FL  32238.
©2018 by Jay Huling.  All rights reserved.
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